Roles

What is dual agency?

Dual agency is when a single agent or brokerage represents both the buyer and the seller in the same transaction, creating an inherent conflict between two clients with opposing interests.

The conflict is structural, not a question of character. An agent cannot simultaneously advocate for the highest price and the lowest one, or advise both sides on the other's negotiating position.

Jurisdictions handle this very differently: some prohibit it outright, some require written informed consent, and some permit designated agency, where two agents in the same brokerage represent opposite sides with information barriers between them.

Where it is permitted, the agent's role usually narrows to facilitating rather than advising, and clients should understand they are giving up representation on exactly the questions where it matters most.

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